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Lightweight; a way of life

Over the years I developed Fransiscó into a lightweight engineering company. Not only is this an ever more important topic, as discussed in: Why lightweight is important for (almost) everything, but it actually started as a personal passion.

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The sound of silence

The sound, or better the lack of sound, is what’s a bit confusing about Formula E. There is some whine from the electronics and gearbox, plus you can hear the air being pushed aside when the cars pass by. As with most electric vehicles, not much else. It is a strange feeling when you’re used to loud engines at race tracks. This is immediately the crux….if you’re used to it.

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Framing before painting

Some time ago, I got the idea for an electric adventure motorcycle while nearly running out of fuel in the desert. (link to how it all started). Once an idea gets me really excited, I frankly just want to flat-out start creating it. Although my passion and drive are invaluable and essential, I also realise that it is good practise to first take a step back and analyse the idea. Is my idea still relevant once it is finished? Does it suit the world it has to function in? How can it fulfil my needs and desires?

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Don’t become a phone booth

Over time most product interactions become obsolete due to technical advancements and/or changed social behaviour. By designing the future interaction in relation to the future context, we make sure that the future product remains relevant.

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A glance into the future

Describing todays context is a matter of studying the world around you and selecting the relevant factors. This is difficult in itself, doing the same for the future is even harder. The world is constantly changing, is strongly interconnected and innovations are a trigger for even more innovations.

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(Re)designing the Adventure Motorcycle – Part One

For me, there is no better way to travel then with a motorcycle, it is the perfect travel companion. You can go whenever you want, follow your own route and stop the moment you want to discover interesting places along the way. On a motorcycle you can cover long distances, access remote areas and take along just enough gear to survive in nature for a couple of days. The best thing however is, you can hear, smell and sense nature so much better. Every day on a motorcycle, as they say, is an adventure waiting to be experienced.

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How it all began

In the spring of 2012, me and a friend went on a road trip in the USA. Riding two big fat Harley Davidsons, we crossed the United States from New York to Los Angeles. Although Fransiscó had already been founded by that time, the road trip would become a milestone event for Fransiscó.

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